“For Sale by Owner” vs. Hiring a Professional Realtor

While listing your home on your own might seem appealing, it’s important to consider whether it’s truly the best route. With the abundance of online information and the ability to add your property to the Multiple Listing System (MLS), selling by yourself appears straightforward. However, ask yourself: would you represent yourself in complex matters like law, or would you trust a professionally trained expert?

The Advantages of Working with a Professional Realtor

When you hire a professional realtor, you benefit from expert guidance that helps you comply with legal requirements. Realtors follow a strict code of ethics, possess insider market knowledge, excel in marketing, and are skilled negotiators.

Research shows that homes listed with licensed realtors typically sell for higher prices. For example, a home recently listed by its owner remained on the market for nearly a year, despite being in excellent condition and a desirable location. The owner reduced the price multiple times before finally selling. In contrast, similar homes nearby that were listed with professional real estate agents sold more quickly and for higher prices.

Why Realtors Make a Difference

• Code of Ethics: Realtors who are members of the National Association of Realtors (NAR) adhere to a code of ethics comprised of 17 rules. These standards promote honesty and fairness in every transaction.
• Insider Information: Realtors network extensively with fellow professionals and have exclusive access to crucial market data through the NAR. Their expertise goes beyond advertising; their connections help homes sell faster.
• Industry Expertise: Realtors are fluent in real estate terminology such as CMA’s, EIKS, FSBOs, amortization, appraisals, assessments, collateral, co-mingling, and cash reserves. If you’re unfamiliar with these concepts, a realtor can help you navigate the process.
• Marketing Skills: Realtors market your home not only to the public but also behind the scenes to colleagues. They assist with staging and provide advice on preparing your home for photos and marketing materials. Realtors also leverage social media platforms like Facebook, YouTube, LinkedIn, and their own websites to reach potential buyers.
• Negotiation Expertise: Studies by the NAR reveal that agent-assisted sales increase the likelihood of securing your desired price. Realtors are objective negotiators, free from the emotional ties that often affect homeowners’ decisions. They provide steady, common-sense guidance throughout the negotiation process.
• Legal Knowledge: Realtors stay informed about the ever-changing regulations governing property sales, ensuring compliance and protecting your interests.

What Realtors Do for You

Realtors handle every aspect of selling your property professionally. They take the stress out of the process, manage marketing, prepare the necessary documents, schedule and conduct showings and open houses, and negotiate on your behalf.

Conclusion

Is hiring a realtor the best choice for selling your home? Based on these advantages, the answer is yes.